~ Learning will be imparted through digital weekly series with Spanish content related to quotes from legends, Club Anthems & football lingo ~
To cater to the ever growing demand of Spanish Football, its culture and love for the language, LaLiga, premier Spanish football sporting league has brought on board three of Spanish’s top coaches to Indian and Bangladeshi football clubs – Sergio Lobera (Mumbai City FC Coach), Carles Cuadrat (Ex Bengaluru FC Coach) and Óscar Bruzón (Bangladesh’s Bashundhara Kings Coach and former SC de Goa & Mumbai FC coach) and extended their partnership with Instituto Cervantes, New Delhi for a refreshed weekly digital series called ‘Learn Spanish with LaLiga and Instituto Cervantes’. The initiative aims to educate Indian fans about the Spanish language and football with content related to their favourite sport. This weekly video series will impart Spanish language bites to the Indian audience for a span of 8 weeks starting, 27 February and would be updated with fresh literature every Saturday at 5pm on both LaLiga’s and Instituto Cervantes official Facebook pages.
To add a whole lot of excitement to the initiative, LaLiga has integrated its recently launched LaLiga QR Challenge with the campaign to teach Spanish to Indian fans. Attendees would get a chance to scan the QR code at the end of each video which will give them a chance to win a grand prize of an all-inclusive trip for two to Spain with 2 tickets to watch their favourite football stars live. Some of the fans will also have the opportunity to win official LaLiga jersey, merchandise and much more.
Teachers from Instituto Cervantes and Spanish football coaches will take the participants through Spanish knowledge sharing sessions which will be divided into three sections – Legendary Quotes, Club Anthems & Skills/football lingo. The immersive/engaging/unique course would enable fans to sing anthems and understand the meaning of some of LaLiga’s best clubs such as FC Barcelona, Real Madrid, Atletico de Madrid, Sevilla FC, Granada FC and many more by the end of it. Participants would also be taken through and be well-versed with some famous quotes of football legends like Leo Messi, Andres Iniesta, Luis Enrique and Pep Guardiola among others.
Link to the teaser : https://www.youtube.com/watch?v=68aYfn6Tnvs&feature=youtu.be
Jose Antonio Cachaza, Managing Director, LaLiga India said, “We are delighted to have some of the most esteemed Spanish coaches to Indian football teams collaborate with LaLiga and Instituto Cervantes to help spread the Spanish language, culture and style of football, in one of the most receptive/open markets of the world – India. It is our constant effort to engage with Indian fans in different ways and provide international experiences to fans which will bring them more closer to the game. After enrolling and being a part of this unique initiative, we feel fans would be able to connect with and enjoy the Spanish culture.”
Òscar Pujol, Instituto Cervantes Director said, “LaLiga is not only one of the best leagues in world but is a culture in itself. Spanish is one of the most loved languages and many Indians have exhibited their interest to learn it. Our partnership with LaLiga and getting some of the well-known Spanish football coaches to teach language is aimed to provide the India fan base the best of both the worlds. This activity will bring the enthusiasts one with the language and the League and make watching Spanish football more interesting and relatable.”
